$400,000 Roller is a big hit in the Gulf
The new $400,000 Phantom Coupé Rolls-Royce due to launch in the Middle East on October 7, has already attracted a queue reaching back until the end of 2009 as Middle Eastern customers jostle for the hottest wheels on the road.
Demand has been particularly strong for the Rolls-Royce bespoke programme, which allows customers to create their perfect car, according to a report in online daily arabianbusiness.com.
One female customer has asked for the car to be painted to match her nail varnish. Another has requested a built-in drinks cabinet. There are 44,000 different colours to choose from for the exterior and interior, and a special team at the company’s manufacturing plant is dedicated to finding new paints, materials and engineering solutions.
“If you order now you will have to wait until the end of next year,” said a spokesman for Rolls-Royce. “Our capacity is limited and the feedback is very positive.”
In the Middle East, Rolls-Royce’s biggest market is the UAE, which has a more international clientele than neighbouring Saudi Arabia.
The two dealerships there are among the top five Rolls-Royce dealerships in the world.
The first Phantom Coupés will be delivered to their new Middle Eastern owners in the beginning of October.
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