£33,000 for a good night's sleep
A Liechtenstein-based luxury goods firm, which in September launched the world's most expensive bed costing £33,000, has admitted it has only made one individual sale and is re-jigging its marketing directive towards luxury hotels in Dubai.
The egg-shaped Lomme bed, manufactured by Cycle13, combines light, sound and massage therapies with colour therapy and a natural light alarm clock to provide the optimum sleep environment.
But although the bed was launched two months ago, take-up has been slow, with only one sale to a London buyer. The bed has not been delivered yet.
Bouf hopes instead to tap the Dubai luxury hotels market, where it has already had three of four orders for the Lomme Bed.
Beds will be delivered next year, the spokeswoman said.
She added: "We think it is a good time to launch this unique sleep experience, because especially in this pressuring time people need a place to go where they feel protected and can restore their energy.”
She added: "We aim our product at the top end of the market which has not been affected that much yet.”
With the average City worker sleeping six hours a night, over the course of a year each hour of sleep in the Lomme Bed would cost £15.
Cycle13 is also marketing a £5,500 glass chandelier, which resembles a large sea urchin.
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