Monday, 23rd November 2009

 

Ferrari makes history as world's most expensive car

Ferrari proves that it is still the most desirable car brand with a record price paid for one of its cars at auction.

The pontoon-fender 1957 Ferarri 250 Testa Rossa sold for €9m in Maranello, Italy, through the world's largest auction house Sotheby's in partnership with RM Auctions.

Returning to its Maranello birthplace for its auction debut, the sale price represents almost €2m more than the previous auction world record, which was set at the same sale last year.

The car is one of only 22 ever made. The Ferrari 250 TRs entered 19 international championship races from 1958 to 1961 emerging with 10 victories and earning them legendary status among discerning collectors, as well as the honor of being one of the most desirable and competitive racing Ferraris ever built.

Experts say rare or limited edition luxury goods are continuing to attract the same prices as at the peak of the market bubble.

“The historical significance of this car attracted a bidding war as collectors from around the world - both in the room and on the telephone – competed to secure one of the most alluring and iconic of all Ferrari racing cars,” said Max Girardo, managing director of RM Europe.

“The eyes of the world were watching today’s sale as cars of this quality are so rarely offered to the market. The quality and the provenance of the Testa Rossa speaks for itself and the price we achieved today is testament to that. We are delighted with the result the car achieved today,” he added.

Tags: Ferrari , Sotheby's

Brummel

Relocation, relocation, relocation

Banks have never been shy of firing staff at the merest whiff of a downturn. First the fat, then the muscle and finally the bone. In the past, cuts have been so deep that firms have found it hard to benefit when the markets rebounded, paying over the odds to restaff at speed. Such wild oscillations in staffing numbers are known as “doing a Merrill”.

Rich Monitor

Diary: Utopia for Yacht Lovers

Looking to get more from your yacht? Why not share it with others?

2nd Floor, Stapleton House, 29-33 Scrutton Street, London, EC2A 4HU

Tel: +44 (0) 20 7309 7788

Company No 3089347