Au revoir, Darier Hentsch
Lombard Odier, formerly branded Lombard Odier Darier Hentsch, the Swiss private bank, has dropped the last part of its name as part of a rebranding effort.
Lombard Odier merged with Darier Hentsch back in 2002, and has dropped the last part of the name because it was "a bit of a mouthful", according to a spokesman.
From now on the Geneva-based bank will call itself Lombard Odier.
"In order to enhance the firm’s reputation and visibility in the international markets, the partners decided in favour of simplifying the brand name, although the company name will stay the same," said Pierre Darier, managing partner.
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