Coutts jumps on the literary bandwagon
Coutts & Co, the UK private bank, is backing a new literary festival organised by publisher Faber and Faber, making the bank the latest wealth manager to associate itself with literature.
The UK's second oldest private bank is sponsoring The Faber Academy, a newly formed writing and live events programme with international and UK focus. The academy will provide writing courses and events in major cities and aims to encourage budding writers and poets.
This is not the first time a wealth manager has tied itself to literature. Barclays Wealth, the UK private bank, backs the annual Hay Literary Festival with Sky and the BBC, and asset manager Man Group sponsors the Man Booker Prize. UK private bank Duncan Lawrie supports the Duncan Lawrie Dagger award, for crime fiction.
The Faber Academy will roll out the first of its creative writing courses this October in Paris and London with plans for courses in a number of cities around the world, including Dublin, Edinburgh, Rome, Barcelona and Berlin, as well as further events in Paris and London.
Chief executive Sarah Deaves said: "Coutts has a long association with the creative arts, not least by managing the financial affairs of many great writers and poets such as Charles Dickens, Sir Walter Scott and Alfred, Lord Tennyson but also with our arts sponsorship programme which has been in place for over eight years now."
The inaugural Academy creative writing course will take place from 9-12 October in Paris at Left-Bank bookshop, Shakespeare and Company, and will focus on the idea of respect for the reader. Tobias Hill will be the lead tutor for the four days, and Jeanette Winterson will deliver a seminar on the importance of authenticity and voice in fiction. Tickets for this event sold out within days of going on sale.
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